Purpose Driven Business?- let’s talk about it :)Aug 16, 2023
Running a purpose-driven business is more than just doing good for the world. It's also good for your business. Let’s first break down what it means to have a purpose driven business.
- It fuels and inspires you, daily. When you're working on something that you're passionate about, it's much easier to stay motivated and inspired. This can lead to increased productivity and creativity, which can benefit your business in a number of ways.
- It taps into unlimited strength and creativity. When you're working towards a purpose that you believe in, you're tapping into a wellspring of strength and creativity. This can help you overcome challenges, come up with new ideas, and achieve your goals.
- It attracts better customers. People are drawn to businesses that have a strong sense of purpose. They want to support businesses that are making a difference in the world, and they're willing to pay a premium for products and services from those businesses.
- It changes people's lives. When you run a purpose-driven business, you're not just making a profit. You're also making a difference in the world. You're helping to solve problems, improve people's lives, and make the world a better place.
So, if you're thinking about starting a business, or if you're already running a business, I encourage you to consider making it a purpose-driven business. It's not just good for the world, it's good for your business too.
Here are some tips for running a purpose-driven business:
- Start with your why. What is your reason for starting this business? What are you passionate about? What do you want to achieve? Once you know your why, everything else will fall into place.
- Be clear about your purpose. What is the impact that you want to have on the world? What problem do you want to solve? Once you know your purpose, you can start to align your business activities with it.
- Live your purpose. Don't just talk about your purpose, live it. Make sure that your business practices are aligned with your purpose. This will help you to attract and retain customers and employees who share your values.
- Measure your impact. It's important to track your progress and measure your impact. This will help you to see how your business is making a difference in the world.
Running a purpose-driven business is not always easy, but it's definitely worth it. It's a way to make a difference in the world, while also building a successful business. So, if you're looking for a way to do good and do well, consider starting a purpose-driven business.